4 Steps to Building a Powerful Radio Station Brand
So, you're embarking on a radio adventure – fantastic! But before you crank up the volume and hit the airwaves, it's crucial to invest in your station's branding. Why? Because branding is more than just a logo; it's the very identity of your station, the essence you transmit to your listeners. This article will guide you through four key steps in building a memorable and impactful radio brand: [lwptoc] 1. Define Your Brand Concept: More Than Just a Name Think beyond just a catchy name. Your brand encompasses the core idea behind your station, the feeling you want to evoke in listeners. What kind of content will you deliver? What kind of audience are you aiming for? Is your vibe quirky and playful, or serious and thought-provoking? A strong brand concept acts as a foundation, influencing your name, logo, and […]