Chapter 9. Promote Your Radio Station Without Sounding Like a Salesman
[Quick sneak peek:] Visual Identity, Social Media, and Smart Storytelling A radio station without listeners is like an open mic in an empty studio: everything works technically, but nothing’s really happening. And the answer isn’t just shouting louder or posting randomly. Just like your content, promotion should have purpose, identity, and narrative. In this chapter, we’ll look at how you can grow your station’s visibility without hype, without faking it—and without losing a single ounce of authenticity. We’ll talk about branding, social media, community building, and yes, artificial intelligence: your ally in being heard far beyond the airwaves. Why Just “Being on Social Media” Isn’t Enough Because simply existing there won’t connect you to anyone. If you only post when you go live, or throw up a random image without purpose, people will scroll right past. Not because they dislike […]
